PhD student in International Relations, I am particularly interested in exchanging ideas with others concerned with digital public diplomacy. Despite or maybe because it counts amongst the most salient new developments in the field, theoretical grounding seems limited and the issue rather hard to grasp.
In addition to that, most academic discussion studies focus on the United States and/or take place overseas, so it seems crucial to advance the debate in Europe and especially Germany, where I am based.
Public Diplomacy 2.0 refers to the expression Web 2.0, meaning facilitation participatory information sharing and interaction on the Internet. This blog will particularly focus on the impact of social media on public diplomacy.
Public Diplomacy is understood as the totality of overtly conducted measures directed at foreign publics orchestrated by, in cooperation with or (at least partly) financed by governmental actors involved in foreign policy, containing an intended message. The goal is to further the national interest of the state in question by indirectly swaying a foreign government’s policy through influence on its public.
In case you wonder, this is my own definition.
Public Diplomacy 2.0 is, according to Colleen Graffy, ‘ […] the art of using this Internet phenomenon [as in Web 2.0] in order to achieve those [public diplomacy’s] objectives […]’